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FORMULA 1™ Official Programmes
THE PUBLICATION
An incredible environment in which to advertise:
- THE take-home souvenir for any visitor
- Stunning photography
- Features written by the best journalists in the sport
- Latest championship information
- A behind the scenes insight into Formula 1™
- A look back over some of the incredible moments in the sport
- Circuit maps and schedules
- Perfect bound, circa 116 pages
- Lifelong shelf life
Please click on the cover on the right to view the 2012 FORMULA 1 SANTANDER BRITISH GRAND PRIX.
DISTRIBUTION
The Formula One Paddock Club™
The most exclusive hospitality at a Grand Prix is found within the Formula One Paddock Club™. The Official Programme is the ONLY publication to reach every visitor there including:
- Team Principals, sponsors and financiers
- Management agents
- Movers and shakers from major industries across the globe
- Royalty, Government figures, film stars and other celebrities
SPECTATORS
Tens of thousands of fans descend upon every round of the Formula 1™ calendar to cheer on their heroes. Specators are:
- Predominantly male
- Aged 25–45 of a high socio-economic group
- Buy into products and services associated with the sport
- Fanatical about motorsport
- Motoring enthusiasts are particular about the car they drive and influence the car choice of others
- Discerning consumers who demand style and quality
THE OPPORTUNITY
Advertising in the Official Programme for Formula 1™ enables your company to reach a unique audience at a global level.
- The exclusive Paddock Club
- Thousands of spectators
- Corporate and industry guests
- Teams and drivers
- The world’s media
|
Advert |
GBP (£) |
EURO (€) |
USD ($) |
|---|---|---|---|
|
Double page spread |
12,000 |
14,400 |
19,200 |
|
Double page spread, inside front cover |
18,000 |
21,600 |
28,800 |
|
Double page spread within front quarter |
14,000 |
16,800 |
22,400 |
|
Double page spread within specific feature |
14,000 |
16,800 |
22,400 |
|
Whole page |
7,000 |
8,400 |
11,200 |
|
Whole page, outside back cover |
16,000 |
19,200 |
25,600 |
|
Whole page, inside front cover |
12,000 |
14,400 |
19,200 |
|
Whole page, inside back cover |
10,000 |
12,000 |
16,000 |
|
Whole page within front quarter |
8,500 |
10,200 |
13,600 |
|
Whole page within specific feature |
8,500 |
10,200 |
13,600 |
|
Half page |
3,500 |
4,200 |
5,600 |
|
Right hand page |
Plus 20% |
Plus 20% |
Plus 20% |
|
Facing editorial |
Plus 10% |
Plus 10% |
Plus 10% |
|
Description |
GBP (£) |
Euro (€) |
USD ($) |
|---|---|---|---|
|
Cover gate fold (cost over and above cost of existing cover position) |
12,000 |
14,400 |
19,200 |
|
Bespoke Digital Editions of the Official Programme |
POA |
POA |
POA |
|
Copies of the Official Programme can be purchased and delivered to locations close to the circuit |
POA |
POA |
POA |
|
Official carrier bag sponsorship for spectator copies only |
12,000 |
14,400 |
19,200 |
|
Official carrier bag sponsorship for Paddock Club copies only |
12,000 |
14,400 |
19,200 |
|
Official poster for all copies (folded) |
8,000 |
9,600 |
12,800 |
|
Grid guide sponsorship |
8,000 |
9,600 |
12,800 |
|
Loose inserts (10gms machine inserts) |
8,000 |
9,600 |
12,800 |
|
Insert of branded flags for all copies |
8,000 |
9,600 |
12,800 |
|
Bound in book mark |
8,000 |
9,600 |
12,800 |
|
Belly band sponsorship, offering the opportunity to open at a specific page |
14,000 |
16,800 |
22,400 |
|
Sponsorship of UK round's Official A5 Race Card |
24,000 |
28,800 |
38,400 |
|
Sponsorship of the Official Spectator Pack — To include: carrier bag sponsorship, whole page in the Official Programme, grid guide sponsorship, branded poster, branded flag, branded ear defenders |
35,000 per round |
42,000 per round |
67,200 per round |
|
Please note: all the above are opportunity costs only and do not include any associated production costs |
|||
|
Race |
Location |
Advert copy date |
Event date |
|---|---|---|---|
|
01 |
2013 FORMULA 1 AUSTRALIAN GRAND PRIX (Melbourne) |
15 Jan |
15-17 Mar |
|
02 |
2013 FORMULA 1 PETRONAS MALAYSIAN GRAND PRIX (Kuala Lumpur) |
1 Mar |
22-24 Mar |
|
03 |
2013 FORMULA 1 UBS CHINESE GRAND PRIX (Shanghai) |
20 Mar |
12-14 Apr |
|
04 |
2013 FORMULA 1 GULF AIR BAHRAIN GRAND PRIX (Sakhir) |
29 Mar |
19-21 Apr |
|
05 |
FORMULA 1 GRAN PREMIO DE ESPAÑA 2013 (Catalunya) |
19 Apr |
10-12 May |
|
06 |
FORMULA 1 GRAND PRIX DE MONACO 2013 (Monte Carlo) |
TBA |
24-26 May |
|
07 |
FORMULA 1 GRAND PRIX DU CANADA 2013 (Montréal) |
TBA |
07-09 Jun |
|
08 |
2013 FORMULA 1 BRITISH GRAND PRIX (Silverstone) |
7 Jun |
28-30 Jun |
|
09 |
FORMULA 1 GROSSER PREIS VON DEUTSCHLAND 2013 (Nürburgring) |
21 Jun |
12-14 Jul |
|
10 |
FORMULA 1 MAGYAR NAGYDÍJ 2013 (Budapest) |
5 July |
26-28 Jul |
|
11 |
2013 FORMULA 1 SHELL BELGIAN GRAND PRIX (Spa-Francorchamps) |
2 Aug |
23-25 Aug |
|
12 |
FORMULA 1 GRAN PREMIO D'ITALIA 2013 (Monza) |
15 Aug |
06-08 Sep |
|
13 |
2013 FORMULA 1 SINGAPORE GRAND PRIX (Singapore) |
30 Aug |
20-22 Sep |
|
14 |
2013 FORMULA 1 KOREAN GRAND PRIX (Yeongam) |
13 Sep |
04-06 Oct |
|
15 |
2013 FORMULA 1 JAPANESE GRAND PRIX (Suzuka) |
TBA |
11-13 Oct |
|
16 |
2013 FORMULA 1 AIRTEL INDIAN GRAND PRIX (New Delhi) |
4 Oct |
25-27 Oct |
|
17 |
2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX (Yas Marina) |
11 Oct |
01-03 Nov |
|
18 |
2013 FORMULA 1 UNITED STATES GRAND PRIX (Austin) |
25 Oct |
15-17 Nov |
|
19 |
FORMULA 1 GRANDE PRÊMIO DO BRASIL 2013 (São Paulo) |
TBA |
22-24 Nov |
Mechanical specification
European publication size: Standard A4
Printed: Web offset litho
Full page:
Trim size: 210mm x 297mm
Untrimmed: 216mm x 303mm
Copy/image area:
Full page: 186mm x 270mm
Half page landscape:
Untrimmed: 216mm x 147mm
Half Page portrait:
Untrimmed: 105mm x 303mm
Copy/image area:
Landscape (horizontal): 186mm x 130mm
Portrait (vertical): 90mm x 270mm
US publication size: 10.875’’ x 8.125’’
Printed: Web offset litho
Full page:
Trim size: 10.875’’ x 8.125’’
Untrimmed: 11.125’’ x 8.375’’
Half page copy/image area:
Landscape (horizontal): 4.875’’x 7.3125’’
Portrait (vertical): 10’’x 3.531’’
Double Page Spread (DPS) Sizes: 10.875’’ x 16.25’’ plus 0.125’’ bleed all around.
For more information, please contact Charlie Wise.
+44 (0)1707 273 999 ext. 236
+44 (0)7787 565771
[email protected]
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