Digital

TRMG has the capability to produce electronic versions of its publications. These Digital Editions are 'flickable' publications that are read online using your web browser. They can be viewed using a traditional desktop computer or mobile devices such as Apple's iPad and iPhone or Android based phones and tablets. The technology is both user friendly and extremely powerful. The main features and benefits are:

• Links – all email and web links can be made active
• Search – text in the publication becomes searchable
• Rich media – videos, audio and flash content can be added
• Distribution – sent out to an almost limitless number of people
• Branding – logos and branding can be added
• Dynamic – pages can be changed to react to events or promotions

Digital editions are the prefect complement to your existing online marketing strategy and can co-exist with traditional print publications. The flexibility and rich media potential are key benefits that will add value to your partner and sponsor relationships.

Websites

TRMG has created websites to promote and sell magazines for a number of our clients.

When TRMG became publisher of SCUBA magazine, the official magazine of the British Sub-Aqua Club, part of the brief was to create a magazine website. The result was www.scubamagazine.co.uk. Backed by a powerful content management system (CMS), the website is easily updated using a web browser. It is also flexible enough to adapt to future requirements.

Smartphone Applications

TRMG has developed a smartphone Web-Application framework. The motivation for this initiative was to provide clients who run events an effective way to communicate with their visitors through their hand-held devices. The key functions of the Web-APP are:

• Platform independent – The Web-APP will work on most smartphones and tablets as it is built around a web-based framework and not developed using device-dependant native code
• Easy to update – As the Web-APP is built around a multi-user model, editing teams can be given access through a web browser to certain areas of the Web-APP to allow fast updates
• Push notifications – new for 2013 is the ability to have push notifications. After a simple registration process, users receive a notification of new content via the native iOS and Android notification systems
• Users always see the latest news – Users never need to update, when they launch the Web-APP they will always see the latest information
• Socially aware – the Web-APP can utilise existing social media channels such as Facebook, Twitter, YouTube
• Life-span before, during and after the event – Rapidly becomes an important addition to the overall marketing strategy of an event.

For more information on TRMG digital services, please contact Charles Dragazis.